Construction & Contractors Blog
Owning their own business is a dream for many people. With hard work and dedication, it is often possible to open the doors of your new business and start trading, but for many people, the dream can quickly start to sour. Sometimes, people make obvious mistakes, such as opening too close to a nearly identical established business or charging too much for their goods. However, the reasons for failure are often more subtle. One of the most frustrating things for struggling business owners can be when large numbers of people come into the shop, but most of them leave without buying. A related problem can occur when people are attracted by the initial advertising and purchase from the shop, but they don't return to make future purchases, so a loyal customer base isn't established. There could be several reasons that a shop doesn't inspire customer loyalty, or people don't buy, but a poorly designed shop and a lack of brand identity are the two that are most frequently seen. If your shop is struggling, it is worth speaking to a shopfitting company to see if they can help.
Reflecting the customers' needs
When considering opening a shop, it's common to think about where you will source the stock, how many hours you will open, and how the business will advertise. What often gets far less consideration is how the inside of the shop will look. A shopfitting company can source the fittings and furnishings that your new business will need, but they can do much more than that. They can plan the layout of your store to maximise the likelihood of customers making a purchase. They will look at the width of your aisles to ensure that there is always an easy way through the shop from the entrance to the checkout, even while other people are browsing. They can source racking that displays your goods well, and fit lights that enable customers to read the packaging. All of these things combine to create a positive customer experience that increases sales and boosts loyalty.
Reflecting your brand
How much thought do you put into matching your store to your advertising? When a customer reads a leaflet or a newspaper advert, they form a picture of your premises in their mind. A shopfitting company will ensure that the colours, the fonts and even the level of opulence within your premises match the expectations of your customers. They will consider your target audience and check that everything about the building represents what those customers expect from your brand. The more loyalty that the brand can establish, the more the company will grow.
Share17 September 2021
Hello, my name is Colin and this is my construction blog. When people think of the construction industry, they often just imagine guys in hard hats building brick walls. While this is a popular image of the industry, it doesn't reflect the true diversity of different contractors and tradesmen who are involved in a construction project. Lasy year, my wife and I decided to construct our dream home. I had to arrange visits of plumbers, roofers, electricians, surveyors and home builders in order to get the job done. I learnt a lot during that experience, so I decided to start this blog.